Sep 18
18
Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?” All Jack got in return were blank stares and a bad case of Invisible Content Syndrome. According to research by the Content Marketing Institute , 83% of B2B marketers use social networks for traffic, making it the most preferred tactic.
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Invisible Content Syndrome and the Content Promotion Tactics to Cure It